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Organisation Feeds And Marketing

Once an organisation has been registered within the SQUIZZ.com platform there is the ability for it create feeds, allowing people to post messages, comments and activity within the feeds. Feeds can be used by an organisation to make announcements, post news, information, sales events and any other relevant information. Feeds can be followed by people, allowing them to receive notifications when new content is posted within a feed. Feeds can be created for an exclusive audience, such as for internal company wide communication, or they can be visible to the general public. Feeds can be used by an organisation for marketing purposes, allowing the organisation to communicate with people who are willing to listen, or it can be used to foster a community and its discussions.

Topics

  1. Prerequisites
  2. Overview
  3. Create A Public Feed
  4. Create An Exclusive Feed
  5. Modify A Feed
  6. Invite People To An Exclusive Feed
  7. Delete A Feed
  8. Post A Message In A Feed On Behalf Of The Organisation
  9. Send Feed Post Notification To Followers Of A Feed
  10. Remove A Post From A Feed

Overview

Once an organisation has been created within the SQUIZZ.com platform it have a number of feeds created for it. Each feed supports people posting messages within the feed, as well as having people post comments against another person's message. People can additionally Like, Acknowledge, Dislike, or Report messages and comments posted within a feed. This allows for people to listen, talk, or engage in discussion around an organisation. Organisations can create multiple feeds allowing to contextualise the messages and communication. For example an organisation could create a feed called "Sales and Deals" that could contain announcements of new sales and product deals that the organisation is having. People listening to this feed then could take advantage of the deals, enticing them to buy products that the organisation is selling for cheaper.

Organisations can control if people are allowed to post messages and comments within a feed. By doing this organisations can set up feeds that are solely used for announcements, where as other feeds can be used by the organisation to foster discussion between a community of people.

Feed Notifications

Once people are following a feed, administrators and marketing staff of an organisation can choose to send a notification to all the followers of a feed about a message that has been posted in a feed. This allows the staff to pro-actively send out announcements to an audience of followers, allowing the people following a feed to be aware of relevant news or information by seeing a new notification under the feeds category. Organisations can send notifications to a small fixed number people following a feed for free. If more people are following a feed then it will cost the organisation a trading token to send out a notification out to each person. These notifications can be a good investment for an organisation since it is cheaper and more effective than sending large numbers of Email to an audience who does not want to receive junk emails.

Public Feeds

Organisations can create public feeds, where the messages and comments made within the feeds can be seen by the general public, whether people are signed up or logged into the platform or not. Public feeds allow the general public to listen or engage in public communication, which could be used by an organisation for marketing purposes, information purposes, or capturing the general public's attention. People can find an organisation's public feeds via viewing the organisation's profile or from within the Feeds menu. People can choose to follow any of the organisation's public feeds. Once a person is following a public feed, then an administrator person of the feed can then choose to notify all the people following feed of a new message that has been posted. This can allow many numbers of people to receive notifications of content that the organisation wants them to hear. Organisations cannot add people to follow a feed, since this would constitute "spamming" and people receiving unwanted notifications. Instead people must find and opt-in to follow an organisation's feeds. This helps an organisation people within it they know they can send notifications to an audience of people that are willing to listen.

Exclusive Feeds

Organisations can create exclusive feeds, where the messages and comments made within the feeds can only be seen by people invited to follow the feed. Exclusive feeds allow a target number of people connected to the organisation to listen or engage in more intimate communication with the organisation. Exclusive feeds could be used by an organisation for marketing purposes, information purposes, secretive purposes, or capturing the attention of specific types of people. Exclusive feeds can be used to invite selected people into feed. Before a person can be invited into an exclusive feed they must first be connected to the organisation. Once they are connected then administrator staff of the organisation can select the people to invite to the feed. These invited people will receive a request to follow the exclusive feed, and if they accept the invite will then be following the feed and be able to see the messages and comments posted within the feed. Once a person is following an exclusive feed, then an administrator person of the feed can then choose to notify all the people following the feed of any new messages posted.

Exclusive feeds could be set up for internal announcements for all employees within an organisation, they could also be used for telling VIP customers of special product deals that the majority of the organisation's customer base should not be aware. Exclusive feeds could be used for dedicated teams or departments within an organisation, they could also be used to manage and communicate with suppliers, or other groups of people relevant to an aspect of an organisation, such as shareholders.

Feed Details

For each feed created for an organisation the following details can be set:

  • Feed Label
    Label of the feed. The label should be set so that people can understand what the feed is about clearly and easily.
     
  • Feed Description
    Description of the feed that provides more details about the kind that can be posted within the feed. The description may also contain rules and guidelines for the kinds of messages that could be posted within the feed.
     
  • Privacy Status
    • Public
      The feed can be seen by the general public, including people not logged into the platform.
       
    • Exclusive - Invite Only
      The feed can only be seen by people connected to the organisation who have been invited to follow the feed, and have accepted.
       
  • Allow Posting
    If set to Yes then people are able to post messages within the feed. If set to No then only administrators are able to post messages within the feed.
     
  • Allow Posting Comments
    If set to Yes then people are able to post comments against messages posted within the feed.

Create A Public Feed

To create a public feed for an organisation you must be either an administrator of the organisation, or assigned to a people group with the "Manage Feeds" permission set to Yes. Once you have permission to create feeds follow these steps to do so:

  1. Login to the SQUIZZ.com platform from the Home page or mobile app.
  2. Click on the Organisations menu button
  3. Scroll and locate your organisation.
  4. Click on the Profile button.
  5. Within the organisation profile click on the Feeds button.
  6. Next to the Show Feeds drop down click on the Add button.
  7. In the Feed Details dialog, for the Feed Label textbox set a label for the feed.
  8. In the Feed Description textarea type a description that describes the kind of content that the feed is related to.
  9. In the Privacy Status drop choose Public to create a public feed, or choose Exclusive - Invite Only to create an exclusive feed.
  10. In the Allow Posting drop down choose Yes if you allow people to post messages within the feed.
  11. In the Allow Posting Comments drop down choose Yes of you allow people to post comments within a message posted on the feed.
  12. Click on the Save button.

The feed will be added to the list of feeds. Any people visiting the organisation's profile may be able to see the public feed and any messages posted within it. The public feed may appear in the Feeds menu for people connected to the organisation. To help people follow the feed you may wish to tell people about the feed, either through conversations, websites, or other marketing material.

Create An Exclusive Feed

To create an exclusive feed for an organisation you must be either an administrator of the organisation, or assigned to a people group with the "Manage Feeds" permission set to Yes. Once you have permission to create feeds follow these steps to do so:

  1. Login to the SQUIZZ.com platform from the Home page or mobile app.
  2. Click on the Organisations menu button
  3. Scroll and locate your organisation.
  4. Click on the Profile button.
  5. Within the organisation profile click on the Feeds button.
  6. Next to the Show Feeds drop down click on the Add button.
  7. In the Feed Details dialog, for the Feed Label textbox set a label for the feed.
  8. In the Feed Description textarea type a description that describes the kind of content that the feed is related to.
  9. In the Privacy Status drop choose Exclusive - Invite Only to create the exclusive feed.
  10. In the Allow Posting drop down choose Yes if you allow people to post messages within the feed.
  11. In the Allow Posting Comments drop down choose Yes of you allow people to post comments within a message posted on the feed.
  12. Click on the Save button.

The feed will be added to the list of feeds and only be visible to people invited to the feed. With the feed created you can then start sending invites out to people to request them to follow the feed.

Modify A Feed

To modify feed for an organisation you must be either an administrator of the organisation, or assigned to a people group with the "Manage Feeds" permission set to Yes. Once you have permission to modify a feed follow these steps to do so:

  1. Login to the SQUIZZ.com platform from the Home page or mobile app.
  2. Click on the Organisations menu button
  3. Scroll and locate your organisation.
  4. Click on the Profile button.
  5. Within the organisation profile click on the Feeds button.
  6. In the Show Feeds drop down select the feed you wish to modify.
  7. Click on the Modify button that appears next to the drop down.
  8. In the Feed Details dialog, for the Feed Label textbox set a label for the feed.
  9. In the Feed Description textarea type a description that describes the kind of content that the feed is related to.
  10. In the Privacy Status drop choose either to set the feed as a public or exclusive feed.
  11. In the Allow Posting drop down choose Yes if you allow people to post messages within the feed.
  12. In the Allow Posting Comments drop down choose Yes of you allow people to post comments within a message posted on the feed.
  13. Click on the Save button.

The label of the feed will be updated within the list, as well as within the Feeds menu for any people following the feed.

Invite People To An Exclusive Feed

To invite a person to an organisation's exclusive feed you must be either an administrator of the organisation, or assigned to a people group with the "Manage Feeds" permission set to Yes. Once you have permission to invite people to an exclusive feed and an exclusive feed has been created then follow these steps to do so:

  1. Login to the SQUIZZ.com platform from the Home page or mobile app.
  2. Click on the Organisations menu button
  3. Scroll and locate your organisation.
  4. Click on the Profile button.
  5. Within the organisation profile click on the People button.
  6. Click on the Select People button.
  7. Click on the check box that displays next to all the people that you wish to invite to the feed.
  8. Click on the Invite People To Feed button.
  9. In the Invite Selected People To Feed dialog for the Invite People To Feed drop down select the exclusive feed that you wish to invite people to.
  10. Optionally in the Invite Message textarea type a message that may help persuade a person to accept the invite to follow the feed.
  11. Click on the Invite button.

Notifications of the invites will be sent out to each of the selected people and appear for them within the Feeds menu. Once a person has accepted the invitation they will then be following the feed and be able to receive selected notifications of messages posted in the feed.

Delete A Feed

To permanently delete an organisation's feed and all of its messages you must be either an administrator of the organisation, or assigned to a people group with the "Manage Feeds" permission set to Yes. Once you have permission to delete a feed then follow these steps to do so:

  1. Login to the SQUIZZ.com platform from the Home page or mobile app.
  2. Click on the Organisations menu button
  3. Scroll and locate your organisation.
  4. Click on the Profile button.
  5. Within the organisation profile click on the Feeds button.
  6. In the Show Feed drop down select the feed you wish to delete.
  7. Click on the Delete button next to the Feed.
  8. In the Remove Feed confirm that you wish to delete the feed by clicking on the OK button.

The feed will no longer appear on the organisation's profile. Additionally the feed will be removed from all people previously following the feed, and all of its messages will no longer be available.

Post A Message In A Feed On Behalf Of The Organisation

To post a message within a feed on behalf of the organisation, for the organisation you are posting on behalf of you must be assigned to one of it's people group with the "Manage Feeds" permission set to Yes. Once you have permission to post on behalf of the organisation follow these steps to do so:

  1. Login to the SQUIZZ.com platform from the Home page or mobile app.
  2. Click on the Organisations menu button
  3. Scroll and locate your organisation.
  4. Click on the Profile button.
  5. Within the organisation profile click on the Feeds button.
  6. In the Show Feed drop down select the feed you wish to post a message within.
  7. In the Write A Post textarea type in the message you wish to post within the selected feed.
  8. In the Post From drop down choose the organisation you wish to post a message on behalf of. If the organisation's name does not appear in the drop down then you do not have permission to post on behalf of the organisation.
  9. Click on the Post button.

The message will be posted within the selected feed and the organisation's name will appear before the message. This allows people to see that the message was posted by the organisation. Your name will appear under the message so that people know who within the organisation posted the message.

Send Feed Post Notification To Followers Of A Feed

To send a notification to all the follower people of an organisations feed you must be assigned to one of the organisation's people group with the "Manage Feeds" permission set to Yes. Once you have ability to send notifications of a post then follow these steps to do so:

  1. Login to the SQUIZZ.com platform from the Home page or mobile app.
  2. Click on the Organisations menu button
  3. Scroll and locate your organisation.
  4. Click on the Profile button.
  5. Within the organisation profile click on the Feeds button.
  6. In the Show Feed drop down select the feed that contains the message you wish to notify people of.
  7. Scroll and find the message previously posted that you wish to notify followers of. You may wish to post a new message instead.
  8. Once the message has been posted then click on the Notify Followers link under the message.
  9. In the Notify Followers dialog click on the OK button to send out the notifications. Ensure that the organisation has enough trading tokens before trying to send out the notifications.

All of the followers of the feed will receive a notification within the Feeds notification where can will be able to see the message, as well as Like, Acknowledge, Dislike, Comment or Report the message from within the notifications menu.

Remove A Post From A Feed

To remove a message from an organisation's feed you must be assigned to one of the organisation's people group with the "Manage Feeds" permission set to Yes. Once you have been given permission to remove posts then follow these steps:

  1. Login to the SQUIZZ.com platform from the Home page or mobile app.
  2. Click on the Organisations menu button
  3. Scroll and locate your organisation.
  4. Click on the Profile button.
  5. Within the organisation profile click on the Feeds button.
  6. In the Show Feed drop down select the feed that contains the message you wish to remove.
  7. Scroll and find the message posted.
  8. Click on the Delete link under the message.

The message and its comments will be permanently removed and no longer appear within the feed.